What is a message you want to send to the world? What is the solution you discovered? Build a brand, that’s unique.
More then Design
It’s not just logo and colors you like, your brand is “everything”, it’s logo, website, products, customer service, solutions and everything around it.
Most importantly be unique, pick a niche instead of going for the whole industry. Create a recognizable style of you services and products, so people can remember you and come back to you.